There are a number of techniques that can be used in search engine optimization. Page cloaking and keyword stuffing is strongly discouraged in SEO. The ranking of a website can get hampered if the keyword density is excessive. It is necessary to keep in mind that the website is built mainly for visitors and not for search engines. The below-mentioned SEO tips and techniques can help a website to rank higher in major search engines such as Google, Bing and Yahoo. A website ranked higher in the search engines is guaranteed to receive lots of incoming traffic.